Corporate Gifting for the Holidays: How to Choose the Perfect Gift

November 3, 2022

It's that time of year again and we've all got one thing on our mind: holiday corporate gifting. Maybe you're looking to thank your entire company. Maybe you want to send a token of appreciation for your boss and coworkers. Or maybe you're looking for a quick gift for your clients and vendors. Whoever you're gifting to, it's important to choose a gift that reflects your company culture, shows you care, and expresses gratitude for the relationship you have with the recipient. Here are some tips on how to choose the perfect corporate holiday gift this year.

Consider Your Budget and Timeline

One of the most crucial factors to consider before you begin your gifting campaign is establishing what your budget is and what your preferred timeline is. We are living in a heightened economic situation with inflation causing price increases and multiple factors impacting the supply chain. Be thoughtful on what you can contribute towards your holiday gifting budget. According to a recent gifting survey conducted by Tremendous, 66% of employees say that a gift between $50 and $100 is perfectly appropriate for the holidays. Employees are not expecting grand and lavish gifts! So plan with that range in mind, and give yourself and your gifting vendor enough time to ensure the gift ships and delivers on time.

Make it Meaningful

Everyone wants to be thought of, and that's no different in the workplace. Employees, bosses, and vendors alike want to know that you put thought in your gift and that it holds meaning. 31% of employees said a bad gift may them feel unappreciated! But what makes a bad gift? A bad gift is one that lacks any meaning and is useless in the eyes of the recipient.  Instead of generic company swag, consider giving a practical and functional gift. You don't want your gift to end up sitting on a shelf collecting dust for years to come like those random company pens, koozies, and notepads companies usually send out.

Try Value-Based Gifts

Finally, your gift should also reflect the values of your recipient. Sendoso's 2022 recent gifting survey found that the majority of employees want gifts that support small businesses, minority-owned businesses, and local merchants. People are asking for their gifts to support BIPOC small business owners and your gift should be reflective of these values. Accent has a network of over 200 preferred vendors consisting of small minority-owned businesses. Check out our marketplace today to get started on a holiday gifting campaign. Our gifting experts are at the ready to help you every step of the way.

Written by: 
Omama Qureshi
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